We’ve just finished our video explainer for publishers interested in using nxtedition for their publications. You can view it here and it’s also available on Youtube here. A video transcription is below.
Publishing is going through the greatest reshaping of its consumer and revenue landscape since the invention of the printing press
Consumers know what they want and when they want it – the key to flourishing in this environment is to deliver higher quality journalism to feed this on-demand appetite.
That is increasingly driving online consumption toward video and It’s no secret that video consumption is growing. Dramatically.
By 2017 video will account for 69% of all consumer internet traffic, and when it comes to potential reach – video is peerless!
Nextedition empowers publishers to create broadcast quality video for apps, the web, television and social media.
Our automated in-house facility simplifies the production of live and on-demand clips, without the need for costly film crews and post-production fees.
From acquisition to delivery, nextedition’s advanced automation technology allows editorial staff to focus on writing, recording and distributing quality content, 24 hours a day, 7 days a week.
Imagine your publication as a broadcast channel bringing all the familiarity and credibility of your brand into video-based editorial tailored for your readership.
Respond in real time as events unfold just as any existing TV news channel would, but using your journalists’ objectivity and unique insights.
Broadcast live or publish bite-size on-demand clips that distribute immediately to a range of platforms from dedicated mobile apps right through to living rooms on smart TVs, taking in all social media platforms and the web along the way.
Perform interviews with guests in the studio or through any popular webcam solution to interview anyone, anywhere, at anytime.
Acquire footage out in the field and upload it through nexteditions cloud so it can be remotely added into a story instantaneously.
Call up pre-designed graphic templates and display dynamic data in real-time, providing relevant graphic support for stories.
Display social media interaction from and with your audience to make social an integral part of your output.
Increase revenue through bundling video with a subscription package and pre-rolling advertisements before stories are played.
Even sidestep ad-blocking using an option to produce sponsored editorial, embedding the sponsor’s message inside the story itself.
Publish video through Nextedition directly onto both your website and all social media channels instantly, as well as making it available on apps.
and it doesn’t stop there!
Once installed and optimised for your business, Nextedition becomes a facility to produce video for the entire business to utilise.
Staff training videos can be instantly made and published on your intranet.
Business presentations complete with powerpoint or keynote can be recorded with ease.
The system can even link up to a broadcaster live using IP video technology.
Nextedition is a one-stop facility which will harness the power of video for you and use it to increase your revenue, reach and market penetration.
Nextedition, bringing stories to life