Video sharing online has revolutionised the way we connect with each other forever. Everybody can now share anything with anyone at any time, and it is given birth to a whole new breed of celebrities and media sensations.
By simply turning the camera on themselves, vloggers (video bloggers) have billions of people watching them all over the world and they’re showing two fingers to the traditional media establishment.
They sell out stadiums, they have fan bases boy bands will kill for. With jet-set lifestyles, record breaking book and DVD sales, they’re mixing with Hollywood A-listers and have the ear of the worlds most powerful people and brands. This new media landscape has the power to transform lives,
Vloggers are now one of the most influential groups of people on the planet.
Telling stories about our lives is a basic human instinct as is the need to relate to other people, something we have done since we sat around the camp fire as cavemen and women. The proliferation of online video provides a platform to bring that experience online like never before.
It is ten years since Youtube was launched and the increasingly availability of internet and cheap technology meant making and uploading video became widely accessible and easy to do – that’s where Vlogging was born.
Video creators began uploading anything from the insane to the mundane, nothing was off limits. After four years Youtube introduced advertising, making it possible to earn big money from both shared revenue and endorsements. This revenue stream fuelled the world of the superstar Vloggers and allowed them to soar in popularity and influence amongst their demographic.
”The way Vloggers invite their audience in to their lives and let them experience their lifestyle are the successful ingredients that attract Generation Z and Millennials.”
Today the crème de la crème of Vloggers have viewing figures that media broadcasters can only dream of. They have a profound impact of the life of their viewers and the power to influence anything from purchase designs to fashions.
When visitors to Londons Madame Tussauds where asked who should be this years edition of their waxwork hall of fame, two vloggers (Zoe and Alfie) acquired more votes then any other current celebrities.
The way Vloggers invite their audience in to their lives and let them experience their lifestyle are the successful ingredients that attract Generation Z and Millennials. That’s precisely the generation that will redefine the media landscape in the years to come and we ignore them at our peril.